PODCAST: The benefits of using Podtrac to track your Podcast’s performance...
Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure...
View ArticlePODCAST: How Content Marketing is Done in China [Episode 10]
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist....
View ArticlePODCAST: The Addictive Power of Periscope [Episode 11]
If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are...
View ArticleThe Best and Worst Blog Topic Generators On the Web
Let’s face it, there are about 10 million things you’d rather do than stare at a blank screen. Personally I’d rather clean toilets than waste time. Life is short and I don’t want to spend it stewing...
View ArticleWe Are Podcast Summit: The recap on Australia’s first podcasting summit
Day 1 Over the weekend, November 7 to 8, I attended the first ever podcasting summit in Australia. We Are Podcast was the brainchild of Podcaster and Chef Ronsley Vaz. Ronsley’s podcast, Bond Appetit...
View Article25 blog post types to help you create compelling content
Do you have viral content envy? Are you feeling lost for ideas on what to write and how to write it? Writing good content that will engross and captivate readers can be a challenge, especially when you...
View ArticleHow to squeeze every ounce of value out of a blog post topic
Coming up with topics can be hard, but once you do, how do you decide what kind of post to write? Here’s a quick guide on how you can apply one topic to many different post styles? Say the topic is...
View ArticleContent is the secret ingredient to Facebook Ad Success: A Case Study
There is a secret ingredient to getting a return on your content marketing and virtually no one is talking about it. The reason they’re not talking about it is pretty weird to be honest. It has to do...
View ArticleIs Content Marketing a bit Like Going to the Gym?
Have you ever joined a gym, started enthusiastically but then ended up paying month after month after month without going at all? You try to cancel, but they somehow talk you into staying, and you...
View ArticleHow I Used Content Marketing to Sell My Property
Is content marketing a good solution for property sales? I had wondered that myself, especially when it came to selling my home, but I decided that, as a content marketer, it would be silly not to try,...
View Article
